When I am in full-on growth mode, whether it is one of my own companies or a company for which I am working, I am doing at least 12 full-time jobs at once. Some of those jobs involve project management—keeping employees moving in the same direction towards the same goals. Then there is the multitude of tasks around building a great product, but not getting bogged down in trying to build a perfect product. And I am also doing a lot of little things to sell that product to customers so, you know, we get more money.
It's a lot. Building and growing a business would be much easier without the employees, the product and the customers. I know this because I see those kinds of businesses all over social media. They seem to be having much more fun. They have expensive watches, too.
But back to the real world. Chances are, when you have 12 jobs to do, you will wind up doing exactly zero of them well. You have probably mucked around with project management tools; maybe you have adopted various forms of technology to automate and optimize output, and you might have tested every productivity tool on the market, all of which worked well until they didn't, at which point they became just another checkbox on your daily task list. The irony.
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