Webinars are a great way for associations to deliver education or training to their members, but they can also prove beneficial to associations themselves by serving as a source of nondues revenue.
Philip Forte, founder and CEO of Blue Sky eLearn, shared with me a few ways associations can go about generating new revenue with their webinars.
Make webinars a prerequisite to an in-person meeting. Although Forte is quick to say that he sees more of this in the corporate world, associations might want to take note. The idea is that an association takes the traditional lecture-type sessions of its conference and instead packages them as webinars. Then, it asks attendees to participate (and potentially purchase) these before the actual face-to-face meeting.
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