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12/11/2017

Strengthening Donor - Nonprofit Relationships

How to address five relationship imbalances that cause tension and reduce social impact

One of my favorite things about having three kids was reading Dr. Seuss stories to them at bedtime. Recently, I was thinking about relationships between nonprofit leaders and donors when I suddenly recalled the story What Was I Scared Of? It’s about the protagonist’s fear of a pair of green pants, and how the green pants are just as afraid of the protagonist. In the end, they both realize there’s nothing to fear and become friends.

I recalled that first scene, where the protagonist looks across the field with trepidation as the green pants approach. It reminded me of some of my own experiences working in the nonprofit sector. As an executive director, I’ve experienced this tons of times: A donor is coming to visit, and we anxiously prepare. We’re not sure what to expect. Tension is heavy.

But guess what? Donors often feel the same way. I know, because I’ve also been that pair of green pants. Fifteen years ago, I was working for a tech company. I wanted to get more involved in my community and help reduce the opportunity gap. I began my journey as a philanthropist and engaged with organizations like The Philanthropy Workshop, Legacy Venture, and Silicon Valley Social Venture Fund. I discovered the Boys & Girls Clubs a mile from my home and became a donor. Then I dove in and joined as a staff member. I was an outsider—way out of my comfort zone and unsure how to tread. I received unwelcoming looks from some staff and families, and felt as uncomfortable as Seuss’s protagonist.

Please click here to read the complete article on LinkedIn.

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