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09/26/2017

What to Know About Winning Over Generation Z

Increasingly sophisticated value chains have caused the nature of work to shift

Do you remember your first job out of college? For many of us, it marked the turning point from adolescence to adulthood. It was a time to experience firsthand how the business world actually worked while putting in the necessary time at the bottom of the corporate ladder to learn professional skills. The entry-level job was often considered a rite of passage for a long-lasting and stable career at an organization. However, times seem to have changed. In many cases, corporate ladders have shortened, career path options seem to have ballooned, entry into the workforce is frequently delayed, and entry-level workers often leave an organization after a couple of years on the job. All of these changes compel us to take a closer look at whether our entry-level roles are designed to withstand the forces shaping the future of work.

Across the entire US-based workforce, increasingly sophisticated value chains have caused the nature of work to shift away from relatively routine work environments to ones filled with growing diversity and complexity. In particular, there has been growth in highly cognitive non-routine work (including professional or managerial work). The economist, Robert Gordon, notes that from 1970 to 2009, highly cognitive non-routine work grew by 60 percent, while repetitive work declined by 12 percent.

No group has likely been more affected by this change than entry-level workers—mostly composed of the next generation entering the workplace. Yesterday’s entry-level work mostly revolved around repetitive work—stocking mailrooms, answering phones, or making copies. The requirements to obtain a job were more basic—many entry-level workers did not need a college degree to get a job at a leading organization. In the 1970s less than 30 percent of work required education beyond high school, which stands in stark comparison to 60 percent of jobs requiring education beyond high school in 2010.

Please click here to read the complete article from Deloitte Insights.

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