Associations that want to develop the next generation of talented association staffers should consider starting an association-wide internship program.
In our daily news meetings here at Associations Now, we talk a lot about how associations are working to draw talent to their respective industries in various ways. And, believe me, associations are extremely creative and dedicated to that work.
For instance, in order to introduce landscape architecture as a career option to the next generation, the American Society of Landscape Architects launched a print supplement aimed at kids. In another example, the Plumbing-Heating-Cooling Contractors Association deployed a multimedia initiative focused on bringing more millennials into the workforce. Some associations, such as the Rhode Island Marine Trades Association, have also started internship programs with the hope of building awareness about the trade among high school students.
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