Balancing your revenue needs against what sponsors are willing to pay can be complicated. Find out how to make both sides happy. Working with sponsors is a big part of the event industry, but figuring out how much to charge them can get complicated. There are a lot of different components to sponsorship, including social media mentions, logo placements, or speakers—the monetary value of which all depends on a particular sponsor.
So how do you thread the sponsorship valuation needle? Eventbrite shares a few tips for maximizing revenue.
First, determine market rate. “Instead of blindly assigning value to your sponsorship opportunities, conduct research to find the market rate for your assets,” writes Chris Baylis, the president and CEO of The Sponsorship Collective. “Start by looking at what your competitors charge sponsors.”
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