If you’re planning to wear green on Friday to celebrate the feast day of Ireland’s patron saint, this article is for you. Read on to learn how associations are marking the holiday when everyone is Irish for a day.
Consider it the luck of the Irish—or perhaps it’s more business savvy than luck.
Either way, the National Retail Federation (NRF) has plenty to celebrate on St. Patrick’s Day this Friday. NRF reports that consumer spending on the holiday is expected to hit $5.3 billion this year, the highest projection since it started tracking the number 13 years ago. The amount is half a billion dollars higher than the previous high of $4.8 billion, in 2014.
Please click here to read the complete article on Associations Now.