06/09/2025

How Local SEO and AI Tools are Transforming Healthcare Marketing in 2025

What you can learn from them

In 2025, healthcare marketing for medical practices is shaped by two digital powerhouses: local SEO and AI tools like ChatGPT or Google Gemini. The global digital health market is set to generate $197.88 billion this year, reflecting massive investment in online patient acquisition strategies. Many consumers now self-diagnose via digital channels, search engines, health sites and apps before booking an appointment.

Additionally, 80 percent of U.S. consumers rely on AI-generated content for at least 40 percent of their searches, forcing marketers to optimize for chatbots as much as traditional results. To stay competitive, practices must blend hyper-local SEO tactics with AI-driven content, engagement and analytics.

The Role of Local SEO in Healthcare Marketing

Local SEO puts your practice on the digital map, ensuring you reach nearby patients precisely when they’re searching for care.

Please select this link to read the complete article from Forbes.