05/15/2025

Beyond The Logo

How to create a cohesive brand experience across all touchpoints

Mention branding and many non-marketers immediately think about the company's logo—but branding extends further. Branding involves every interaction your customers have with your company. Your products and services, website, social media, customer service, packaging and everything else contribute to the overall brand experience.

Follow these strategies to ensure consistency across all channels and discover actionable tips for maintaining a cohesive brand presence as your business evolves.

Understanding The Concept Of A Cohesive Brand Experience

A recognizable logo is vital for any successful brand, but to become truly memorable, your brand relies on a combination of visual elements, consistent messaging, tone, brand values and firsthand user experience at every touchpoint.

Please select this link to read the complete article from Forbes.