04/28/2025

U.S. Policy Shifts Have Upended Marketing

This is how CMOs should respond

For decades, marketers have built their strategies around the traditional four Ps: product, price, place and promotion. This framework has served generations of chief marketing officers (CMOs), providing a sturdy foundation for marketing plans across industries.

But in 2025, that framework is suddenly incomplete.

When President Donald Trump declared April 2 "Liberation Day" and imposed sweeping tariffs on global imports, he did not just disrupt global trade. He exposed a critical vulnerability in how organizations approach marketing strategy. Overnight, CMOs found themselves scrambling to address questions for which no marketing playbook had prepared them.

Please select this link to read the complete article from Ad Age.