04/28/2025

Reclaiming Voice, Relevance and Trust in a Noisy World

As world gets noisier, even our own members aren’t aware of our value

In this time of volatility, purpose-driven organizations are more important than ever. Associations and nonprofits have the unique ability to unite the voice of an industry, profession or cause—and elevate how engaging with that voice can improve our communities and society at large.

Yet in the weekly strategy and governance work I do with these organizations, I hear the same refrain over and over again: "The world is getting noisier. People are busier. And even our own members aren't aware of the incredible value we produce."

It's not a matter of mission or momentum—it's a matter of connection. There's a growing barrier between what these organizations offer and the ability of their communities to hear, feel and respond to that message. This disconnect exists even among dues-paying members, let alone the broader industries, professions or causes we hope to influence.

Please select this link to read the complete article from Lowell Aplebaum, EdD, FASAE, CAE, CPF, via LinkedIn.