04/22/2024

Caitlin Clark and Fever Frenzy Hit the WNBA

Teams across the league seeing bumps in ticket sales and interest

Caitlin Clark will not make her WNBA debut until May 3, when the Indiana Fever — which selected her as the first overall draft pick last week — play their first preseason game in Texas. But Clark is already making an outsized impact on the league, which she joins as the all-time leading scorer in college basketball history.

Her dominance is credited with bringing more attention to the Iowa Hawkeyes and women's basketball writ large — and the "Caitlin Clark Effect" seems poised to continue at the professional level, if early numbers are any indication.

"When Caitlin Clark declared for the WNBA draft, we instantly saw the Indiana Fever's average ticket price double," Laura Correnti, founder and CEO of Deep Blue Sports + Entertainment, told Morning Edition earlier this month.

Please select this link to read the complete article from NPR.