04/22/2024

How Associations Can Respond to Today’s Issues

New CEO survey finds a lot of anxiety bubbling under some surface optimism

Despite an election year on top of economic and global-conflict stresses, leaders today say they are feeling pretty good about things. According to KPMG's 2023 CEO Outlook report, released last week, optimism is abundant. A strong majority of global CEOs (73 percent) say they are "confident about the economy over the next three years."

There is a twist, though—the optimism has a lot to do with how the leaders perceive other people are handling their business. As the report points out, "CEOs" confidence in their own company’s growth prospects are at a three-year low.&

This seeming contradiction—anticipating growth, but sensing it will not come easily—is likely to have a substantial impact on how companies run their businesses for the foreseeable future. And, by extension, it will affect what issues associations will have to respond to within their industries.

Please select this link to read the complete article from Associations Now.