03/28/2024

Chick-fil-A's Big Announcement is Much Deeper than a Broken Promise

When expanding, uphold the practices that generate demand

In a recent announcement, Chick-fil-A shared the news that its longstanding commitment to antibiotic-free chicken was coming to a close as of spring 2024.

The promise to prepare poultry without the use of antibiotics that factory farms widely use to quickly plump up poultry was once a major marketing tool for the fast food chicken restaurant. Chick-fil-A pointed the blame to its suppliers, citing that the decision was due to a projected shortage of antibiotic-free meat.

Until now, the commitment seemed more like a good faith practice to focus on product quality than a marketing message created to lure consumers into buying its chicken. But Chick-fil-A has long been a marketing and advertising mastermind and its recent announcement reveals far more than a broken promise.

Please select this link to read the complete article from Inc.