03/22/2024

It's Time to Clean up Your Act

How to manage your reputation in the era of AI

The traditional method of reputation management was to create new, positive content to drown out negative news about a company, pushing it back in the search results. Either that or the company's attorney contacted webmasters to get the damaging content removed. But those days are quickly disappearing. Enter the Search Generative Experience (SGE) — the integration of Google's AI into search results. It was gradually rolled out in 2023, and it is about to turn the world of reputation management upside-down.

SGE results are designed to help the user make better decisions faster. This means providing deeper context and more balanced information (good and bad) and placing it at the top of the page before organic results (non-paid or non-sponsored results based purely on relevance).

With this change to the ground rules of reputational management, brands need to fundamentally shift how they manage their online presence.

Please select this link to read the complete article from Entrepreneur.