03/21/2024

The Financial Influencers to Whom Women Actually Want to Listen

Fact: Good financial advice is good financial advice

If you’ve spent any time on TikTok in the last eight or so months, you've probably come across the concept of "girl math." Essentially, it's the idea that spending less money, or buying something on sale, is actually saving money, and that using cash means a purchase is free. It's a joke, but not everyone finds it funny.

"I hated girl math," said Haley Sacks, better known to her social media followers as Mrs. Dow Jones. "The moment I saw it, I was like, 'absolutely not.' Because it made women look like they were not smart enough to manage money or that we have to deceive ourselves and trick ourselves in order to splurge."

Sacks, 32, is one of a number of women who runs a company that aims to give women honest financial advice without infantilizing them. These financial influencers–often called finfluencers–cite a real need to help women become more comfortable with and adept at managing their money, but they have also seen a proliferation of personal-finance advice online in recent years and worry about what it means for women seeking financial stability. 

Please select this link to read the complete article from TIME.