03/18/2024

Data Strategy & Your CEO

Success will start with the CEO

Who is responsible for driving data strategy in your association? If you didn't say the CEO or executive director, you may have some insurmountable challenges ahead.

Association leaders have heard the importance of being a data-driven organization for years. Following best practices across industries, leaders know they can tap into their association's data to gain insights, inform decisions, optimize costs and identify new market opportunities. However, conversations with many nonprofit leaders have uncovered a need for a consistent understanding of a CEO's role in cultivating a data-driven organization.

Data strategy shouldn't just come from IT, though technical teams are frequently tasked with the job. Instead, the C-suite is responsible for driving the association's data strategy to ensure successful outcomes. Together with IT leadership, CEOs set the vision, culture and metrics for success. Follow this guide for every association CEO's seven essential data strategy considerations.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.