03/11/2024

Increasing Revenue with Matching Gifts

Here are five best practices

As an association, a large proportion of your revenue likely comes from membership dues. In fact, membership dues comprise about 30 percent of professional association revenue and 45.4% of trade association revenue.

It can be difficult to branch out from this reliable form of fundraising, but there are significant opportunities for associations to diversify their revenue streams. For example, according to Crowd101, about $4-$7 billion in matching gift funds go unclaimed each year. Think about what this type of funding could do for your association—enhance your programming, enable more events and engage more members, just to name a few.

While you may already promote matching gift opportunities to your members, these best practices will help you maximize this revenue stream.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.