02/29/2024

Preparing for the Generational Shift

How associations can cater to the growing Gen Z workforce

The impending generational shift in the workforce, with Gen Z poised to surpass Baby Boomers in early 2024, according to a report from Glassdoor Economic Research, signals a significant transition for which associations must acknowledge and prepare. As the preferences, values and expectations of the workforce evolve, associations play a vital role in ensuring they cater to the needs of this burgeoning demographic. With a focus on career centers and member engagement, associations have a prime opportunity to adapt their strategies to effectively serve the growing Gen Z audience.

Understanding the Gen Z Workforce: 

Born into a digital era, Gen Z brings a unique set of characteristics and priorities to the workplace. Associations must recognize that this generation values diversity, inclusivity and social responsibility. Gen Z also seeks meaningful work, opportunities for advancement and a healthy work-life balance. By understanding these preferences, associations can tailor their offerings to attract and retain Gen Z members.

Enhancing Career Centers:

Career centers are a crucial resource for associations to support members in their professional development journey. To effectively cater to Gen Z, associations should focus on providing relevant and accessible career resources. This includes offering career counseling services, job boards, skill-building workshops, and networking opportunities tailored to the needs and preferences of Gen Z professionals.

Please select this link to read the complete article from Naylor.