02/29/2024

Wendy’s Says New ‘Dynamic Pricing’ Won't Raise Prices at Peak Times

The company is clarifying its remarks on raising prices at high-demand times

Wendy's is clarifying what the company's CEO meant in a recent call with analysts when he said the fast-food chain plans to roll out "dynamic pricing."

In mid-February, Kirk Tanner, Wendy's' new CEO and president, shared with analysts that they would be rolling out new plans to improve company profits, including digital menu boards that will be more easily able to change the prices of items, as well as testing dynamic pricing and daypart offers, according to Nation’s Restaurant News.

Tanner explained that they plan to invest about $20 million to "roll out digital menu boards to all U.S. company-operated restaurants by the end of 2025 and approximately $10 million over the next two years to support digital menu board enhancements for the global system."

Please select this link to read the complete article from Today.