02/28/2024

Three Reasons Why Your Sponsors Love Sponsored Content

They are committed to investing in sponsored content opportunities

Associations encountering event sponsorship roadblocks are not alone. Nearly half in a recent global survey report having difficulty securing enough sponsorships to cover growing costs, and those sponsors who do come in are investing fewer funds into events than they have in the past.

According to a recent blog post by association consultant Bruce Rosenthal, sponsors forced to abandon traditional event sponsorships during the pandemic found other ways to achieve their marketing goals, and “many of those companies aren’t coming back as association conference sponsors.”

One place those companies are turning to is sponsored content. Along with the immediate benefit of 24/7 exposure untethered from a few days of exhibit hall networking, sponsors are embracing sponsoring content as a reliable path to reach association members in an impactful way.

Please select this link to read the complete blog post from Lead Marvels.