02/28/2024

Medical Imaging Group Launches Awareness Campaign

The campaign showcases the work professionals in the field do

The American Society of Radiologic Technologists (ASRT) has launched a new campaign designed to increase public awareness of—and influence legislation around—the medical-imaging industry.

The centerpiece of the "Be Seen" campaign, launched Feb. 20, is a one-minute video featuring Michael Benzaia, who is also a medical imaging professional—and has played one on TV, on programs like General Hospital—showcasing the work that professionals in the field do.

"We want people to understand that our profession requires very highly specialized training and expertise, and that we are involved in and have been face-to-face with nearly everyone in the public, whether it's through diagnosis or prevention or treatments," said Dr. Melissa Pergola, ASRT's CEO and executive director.

Please select this link to read the complete article from Associations Now.