02/27/2024

Reinventing Your Leadership Team

CEOs need the right people in the right roles

Neal Couture came into the CEO role at the American Society of Nondestructive Testing (ASNT) in July 2019 knowing that some changes in the leadership structure were in order.

“When organizations need to make significant changes to leadership, it’s typically motivated by profound leadership initiatives or through profound pain,” he said. “I was brought on board to help ASNT navigate several pain points, including financial problems, membership declines, programmatic failures and other areas.”

Before he could focus on those areas, Couture turned his attention to the top of the organization—ensuring that ASNT had a senior leadership team in place that could move the organization forward.

Please select this link to read the complete article from Associations Now.