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02/26/2024

As its IPO Approaches, Reddit Cites Content Moderation, Meme Stock Resurgence As Risks

The company is betting on selling users' content to AI developers

The front page of the internet is preparing to go public. Reddit, the user-moderated chat room founded in 2005 that ballooned into a sprawling hub of conversation and community, filed its prospectus for an Initial Public Offering (IPO) with the Securities and Exchange Commision on Thursday. 

In its Form S-1, Reddit reported losses of $91 million last year on revenues of $804 million, up 21 percent from $666.7 million in 2022. The company's targeted valuation is unclear, but earlier reports indicate it will be in the range of $5 billion. That would be a significant tumble from its 2021 valuation of $10 billion, which was cut by 41 percent in 2023, after Fidelity, a major investor, downgraded its equity stake in the company

Curiously, Reddit's prospectus names a recurring theme as a potential liability when the firm enters the public market: Its own users. Redditors created the "meme stock" craze of 2021, when members of the Subreddit r/WallStreetBets pumped up the share prices of GameStop and AMC, companies deemed to have declining prospects. But Redditors defied the odds against institutional investors and upended--if only temporarily--the traditional dynamics of Wall Street. 

Please select this link to read the complete article from Inc.

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