02/23/2024

The Cult-like Language That is Coursing Through Business

What crypto companies, hyper-online career coaches and cults have in common

They promise professional bliss and Zen-like self-assurance. Their message demystifies your life purpose and career and offers a gateway to maximizing your potential, finding meaning, and getting rich. They will help to illuminate a path to true independence. You can become one of them, part of a special group. 

For a price, of course. 

This is the aspirational messaging perpetuated by the self-help industrial complex. You might find it familiar, especially if you follow entrepreneurial notables: motivational speakers, LinkedIn influencers, Ted-talkers, religious zealots, career coaches  and multilevel marketing leaders (MLMs) often preach a gospel of professional mastery and imminently achievable wealth.

Please select this link to read the complete article from Inc.