Complete Story
02/23/2024
Examining Your Professional Development Product Competitors
Other groups are coming after your learners
Your association has expertise—and lots of it! When planning PD initiatives, you can't just focus on expertise and instructional design—you have to consider product design. And part of product design is understanding who your competition is.
Well, guess what? Other groups have those same motivations (especially the financial ones), and they might be coming after your learners.
LinkedIn Learning, colleges and universities and even state-level associations might all be creating professional development (PD) products targeting your members. How do you compete?
Please select this link to read the complete article from ASAE’s Center for Association Leadership.
