02/20/2024

Lawsuit Accuses Dating Apps of Turning Users into Swiping Addicts

It says the apps employ psychologically manipulative features

Are dating apps turning us into addicts instead of helping us find love? Yes, claims a lawsuit brought against the owner of Tinder, Hinge and The League.

In a class-action lawsuit filed Feb. 14 — Valentine's Day — six dating app users accused Match Group of having a "predatory" business model and deliberately employing psychologically manipulative features to ensure they remain on the app perpetually as paying subscribers." The lawsuit argues that Match's apps violate consumer protection laws.

"Match intentionally designs the Platforms with addictive, game-like design features, which lock users into a perpetual pay-to-play loop that prioritizes corporate profits over its marketing promises and customers' relationship goals," said the lawsuit, which was filed in a U.S. federal court in California.

Please select this link to read the complete article from The Washington Post.