02/15/2024

These Three Women are Changing the World of Business

Their success reveals a powerful truth

Taylor Swift's The Eras Tour, Beyoncé's Renaissance World Tour and Greta Gerwig's Barbie blockbuster came together for a summer like no other. Sequined, pink and unapologetically feminine, these events took the world by storm, shattering records, boosting economies and paving the way for progress.

Some argue this ‘funflation’ phenomenon is fleeting, while others suggest it’s a lasting transformation. Either way, one thing is clear – women-directed initiatives are the driving force behind both profits and progress. And as the narrative of unapologetic femininity continues to unfold, the status quo is rapidly evolving.

Ushering in a new ‘era’

Swift, for example, was just named TIME magazine’s Person of the Year. According to TIME CEO Jessica Sibley, choosing Swift was an obvious choice.

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