02/13/2024

Super Bowl Smashes U.S. Viewership Record

It was the highest watched since the moonwalk broadcast

The Kansas City Chiefs' overtime defeat of the San Francisco 49ers in the Super Bowl, with Taylor Swift cheering in the stands, drew a record 123.7 million U.S. viewers, according to Nielsen estimates on Tuesday.

It was not only the largest viewership recorded in the 58-year-history of the Super Bowl, but also, according to Nielsen data, the biggest U.S. audience for any event since the first astronauts walked on the moon in 1969.

The National Football League (NFL) championship averaged 120.3 million viewers on CBS alone on Sunday, topping last year's audience for the Super Bowl, which drew a record 115.1 million viewers, according to Nielsen.

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