02/12/2024

Support Partnership and Sponsorship Programs with Targeted Marketing

Build effective packages to ensure these non-dues relationships flourish

Strategic partnerships and sponsorship programs are crucial to the success of nearly every association. Not only do these partnerships offset costs and provide revenue, but partners and sponsors also often provide valuable solutions and thought leadership.

Partners and sponsors should be viewed as a member subset: individuals who are paying to receive something in return from your association. Therefore, keeping them happy, being organized and providing effective communication are key.

Enter marketing. You will likely rely on the marketing team to implement many of the promised deliverables for your partners. Knowing that, here are some pointers on when, why and how to effectively collaborate with your marketing team to ensure successful partnerships with your sponsors as well as your staff.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.