02/07/2024

Creating a Strategic Plan That Enhances Member Value

It's another way to convince prospects to join

When Joe Skeel, CAE, started his position as executive director at the Indiana State Bar Association (ISBA) in 2018, one of his charges was to help strengthen and grow ISBA's membership.

"Unlike many states, joining ISBA is voluntary for Indiana lawyers," Skeel said. "So, we need to convince members that there’s good reason for them to join. One of the things I thought we could be doing better was to be more intentional about the programs and services that deliver member value and how we deliver that value."

In 2020, the association conducted a scientific member survey to determine where members found value from being part of the association. The study found that members received value through education, advocacy and connecting with other professionals. The results did not surprise ISBA. The real task was how to elevate those categories for members.

Please select this link to read the complete article from Associations Now.