02/07/2024

NABIP Launches Innovation Initiative

The group hopes it will expand membership and improve its suite of services

The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging member insights and AI to develop tools to better serve its audience.

According to a release, the new Strategy and Innovation Department, launched last month, will focus "on identifying rising trends in healthcare, developing new marketing opportunities and expanding NABIP’s membership." Conversations around the new department began shortly after CEO Jessica Brooks-Woods took the reins at NABIP last year, she said. Member surveys had revealed a gap between member needs and what the association was delivering.

"The comments were that we needed to be more agile in terms of how we communicate, from the local chapter up to national," she said. "They wanted more tools available to them."

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