02/02/2024

People Should be at the Center of Your Business Strategy

Consider how to support your employees in times of crisis

As a business leader, there is one strategy I always follow whenever my company enters a period of crisis and instability. And no, it has nothing to do with business analytics or metrics.

Instead, I start investing more energy in maintaining my physical and mental well-being: meditations, physical exercise, and breathing techniques. As the CEO of the health and wellness platform BetterMe and a certified health coach, I can see how my stress instantly projects on them, leading to more chaos and instability.

My company has had its fair share of instability in recent years. We felt the impact of the COVID-19 pandemic, a global issue affecting every business. But since BetterMe is headquartered in Ukraine, a full-scale war added even more to our plate.

Please select this link to read the complete article from Fast Company.