02/01/2024

To Speak or Not to Speak

Examining an important leadership decision during crisis

Among the many challenges facing corporate leaders is the question of how to respond to the multitude of geopolitical and social issues that constantly emerge. When is it appropriate to make a statement or otherwise communicate to stakeholders and employees, and when should corporate leaders stay silent?

Given that a major role of directors and corporate boards is to help set the tone and strategic direction, manage risk, maintain and uphold company values and make top leadership accountable for effective communication, this is a critical topic for anyone in corporate governance.

Is Communication Itself a Political Act?

One of the biggest arguments against communication on hot-button issues is the idea that communicating means companies are taking sides. As the logic states, companies should stay silent on anything remotely political in nature because there is always the opportunity to offend someone — employees, customers, shareholders and business and community partners.

Please select this link to read the complete article from Directors & Boards.