02/01/2024

Five Unconventional Ways to Answer This Mission-critical Question

How to answer, "what business are you in?"

"Why are we here?" debated the leadership team in a workshop I was leading. They were not talking about our particular session; they were referring to what their purpose was as an organization. 

This goes hand-in-hand with the number- one question of famed management consultant Peter Drucker: What business are you in?

These are simple and hard questions that every leader needs to answer--both for their company, and for themselves. Most do not.

Please select this link to read the complete article from Inc.