02/01/2024

What Associations Need to Know About Gmail and Yahoo Email Protections

This month, the companies are changing their requirements

Today, on Feb. 1, 2024, Gmail and Yahoo will begin to enhance email security measures to lower phishing and spam problems.

These requirements for senders fall into three buckets: email authentication, requiring senders to authenticate their email with one of the three widely known email authentication protocols; easy unsubscribe, requiring senders to offer a one-click unsubscribe option for users; and spam reduction, requiring senders to stay below a reported spam threshold.

According to Dean Canellos, manager of deliverable operations at Higher Logic, Yahoo and Gmail have taken what have long been considered best practices for email marketing and have made them requirements.

Please select this link to read the complete article from Associations Now.