01/31/2024

New Year, New Social Media Plan

Using data to inform your strategy

It's that time when we reflect on our work over the past year and set goals for the new one. And it's no different for social media managers. As Candid’s manager of digital communications, I've been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024.

Here is a peek behind the scenes into how Candid assesses our social media annually. I'll share what I've learned from the big-picture analytics, insights from my deep dive into content, and how they inform my approach to our social media plan (which you’re welcome to borrow for your nonprofit).

The first thing I do is look at the big picture. You can see here how each platform is doing, comparing numbers and averages from 2023 with the previous year.

Please select this link to read the complete blog post from Candid.