When William Millsap heard Amazon was going to show advertisements on its Prime streaming service unless he paid an extra $2.99 a month, he canceled his membership. An occasional television watcher, Millsap already has access to Netflix, Hulu and Max and says he has gone too long without ads on his shows to turn back now. The company refunded most of his annual fee.
Complete Story
01/29/2024
The Dream of Cheap, Ad-free Streaming TV is Dead
Starting today, Amazon Prime video subscribers will start seeing commercials
“I’m just at a stage in my life where I try to be mindful about what I do; constant interruptions just wear me out,” said Millsap, 66, a retired Episcopal priest in Reno, Nevada.
Amazon starts showing the ads to all Prime Video users on Monday. For some viewers, it is one more sign of the end of an era for streaming. They are rethinking how many services they can pay for, and how many ads they are willing to tolerate.
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