As a nonprofit, your mission is the driving force behind the work you do. It’s what inspires, engages and connects people. It draws them toward your organization, and it rallies them around a common purpose. But even the strongest mission on its own isn’t enough.

To sustain it, you have to support it. New hires need training so they can infuse your mission into the work they do. Seasoned staff need opportunities to freshen up their knowledge over time. Donors and sponsors need to understand the impact and see how their contributions are helping you bring the mission to life.

In essence, you need a strong learning culture that helps fuel people’s awareness of, attachment to, and passion for your organization and the work it does. Here, we look at how working with the right learning partner can help you build that culture.