01/24/2024

Build a Centralized Data Management Strategy

This provides organizations with real-time member behaviors

Every association wants to build strong relationships with members. Centralized member data can give associations a real-time view of member engagement and reveal valuable information about their motivations and interests.

Though centralizing data can be daunting as there are myriad details and nuances to cover, in the age of big data, having a centralized system for managing member data across various touchpoints is crucial to driving engagement and building member trust and loyalty. Let's explore how.

Identify and Set Goals

First, make goals for how you want to use your data in the short term. These should be small attainable goals that let you focus on the organizational objective of using data to enhance the member experience.

Please select this link to read the complete article from ASAE's Center for Association Leadership.