01/23/2024

Three Burning Questions Netflix Faces at the Start of 2024

Streaming service stock is up 36 percent from a year ago

Netflix appears to be in a dominant position in Hollywood’s battle for eyeballs and ad dollars.

So far, Netflix remains one of the only profitable major streaming services, and investors seem to feel good about the company’s prospects: Netflix’s stock is up 36 percent compared to one year ago, while Disney’s stock fell 10%, and Warner Bros. Discovery’s stock is down 22 percent over the same period (WBD is CNN’s parent company).

Once considered an upstart disruptor in Hollywood, it has been the top dog in streaming for more than a decade. Last week, Bank of America crowned the streaming service “the king in streaming.”

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