01/18/2024

Report: TikTok Gains Favor as a Search Engine

In fact, 10 percent of Gen Z'ers prefer it to Google

When Google CEO Sundar Pichai said "competition comes from nowhere" in 2022 during a conference in California, he was referring to TikTok.

“You know, none of us were talking about TikTok three years ago," Pichai said at the time. Now a study from Adobe suggests that among Gen Z consumers and business owners, one in 10 say they are more likely to rely on TikTok than Google as a search engine.

Adobe surveyed 808 consumers and 250 business owners to understand how TikTok is reshaping search behavior and marketing strategies, despite the pushback from U.S. government agencies. 

Please select this link to read the complete article from MediaPost.