01/17/2024

Instagram, Snapchat, X or Threads

Discover which app was the most deleted in 2023

Social media has become an integral part of our daily lives, with around 59.9 percent of the world's population, or 4.8 billion people, on social media worldwide. However, with attention spans shrinking, people typically use a mix of around 6-7 social media networks and spend an average of 2 hours and 24 minutes on them daily.

However, the amount of time users spend on these social media apps can vary dramatically, which can affect these tech giants. For example, a tweet by American media personality Kylie Jenner in 2018 questioning whether anyone was still using Snapchat resulted in around $1 billion being wiped off the company's valuation.

Similarly, Meta launched its answer to the Twitter (then X) conundrum in July with the launch of its Threads app, aimed at becoming a "public square for communities." While Meta's X rival was the talk of the town in its early days, becoming the only service to hit 100 million users in just 5 days, the debutant's dream run was soon over, with 80 percent of its daily active users declining by August, according to data from TRG Datacentres.

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