01/17/2024

Apple Overtakes Samsung as Top Seller of Smartphones

It only possesses a 1 percent lead

Apple ended Samsung Electronics' 12-year run as the largest seller of smartphones in the world, after commanding a 20 percent market share in 2023, according to a report from International Data Corporation.

Samsung ended the year with a 19.4 percent share, followed by China's Xiaomi, Oppo and Transsion, preliminary data from IDC's Worldwide Quarterly Mobile Phone Tracker showed.

The change in ranking comes after a tough year that saw consumers going slow on smartphone upgrades and choosing cheaper handsets due to high inflation and economic uncertainties.

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