01/17/2024

Ten Elements to Ensure Your 2024 Membership Plan Is a Success

Consider how your mission makes you unique

Developing a strong membership strategy has long been foundational for strong associations. Here’s a look at 10 elements to help construct a membership plan that’s not only successful in 2024 but also for years to come.

1. Your plan answers the question, “Who are we as an association?”

Consider how your mission makes you unique. Members need to know about continuing education, conferences, and other benefits. Showing value through the lens of your mission will help them understand, and support, your “why.”

According to ASAE’s The Decision to Join publication, members join associations for what they can give, not just what they can get. Keep this idea central to your strategy and messaging. Your community is doing well, and your members deserve to feel good about being a part of that.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.