01/12/2024

Great Visions Attract Like a Magnet

How to develop a "true north" for association products

“Chase the vision, not the money.” - Tony Hsieh

In an ever-evolving, complex world, it's important to define a vision that everyone buys into, believes in and works toward. This is true for org-wide visions and visions created for products or offerings.

An association product can be anything as simple as a podcast, webinar, simple game or short course; it can be as complex and multi-faceted as a piece of software or a carnival-like, choice-driven vehicle like an annual event.

Please select this link to read the complete blog post from James Young at Product Community Insights.