01/12/2024

The Challenges of Organizing International Events

Consider a few key questions related to strategy and value

Before an association kicks off the planning process for an international event, it's wise to consider a few key questions related to strategy and value. For instance, how does an international event support your international or regional strategy? What is the purpose of your event, and what impact do you want it to have on attendees and on your association? Who is your audience? Is it local, regional or global?

In October 2023, experts from ASAE's International Associations Advisory Council hosted a World Café to discuss answers to these questions, along with several challenges related to organizing international events and meetings. Here's a closer look at what was discussed.

Relevant Programming

"When you're going international, a lot of the time you don't know what you don't know," said Matt Riley, CAE, director of associations at ICS International Conference Services.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.