01/10/2024

Surprise & Delight

Making your event a 'sleeper hit'

Meeting planners want their events to be smash hits. But there is power in the sleeper hit, too; one that delivers more than promised and has attendees returning home to rave about their experience.

"I think sleeper hits are places where everybody feels comfortable, and then there's more than you expect when you get there," said Tory Ondrla, conference manager for the Association of College & Research Libraries, a division of the American Library Association.

Here are four ways to create an unforgettable sleeper hit.

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