01/09/2024

Put Community at the Center of Your Publishing Process

Here’s how one association transformed its processes

According to Jennifer Regala, director of publications and executive editor at the American Urological Association, this is an author's world and we're just living in it.

"I am glad to see this shift," she said. "When I started in scholarly publishing, the focus wasn't on the author. But now, authors have so many choices of where they can publish, so it's a huge value-add for associations to become not just a good place to publish but also a community for (their) authors."

Since engaged authors are more likely to become frequent contributors, improving their publishing experience is a no-brainer. To create a community of active contributors, organizations should ensure that their internal departments work together to spread the word about their publications, make it easy for authors to contact staff and get in the habit of reaching out to authors to celebrate their successes.

Please select this link to read the complete article from Associations Now.