01/09/2024

Six Digital Trend Predictions for 2024

It's time to recognize the digital realm

As we set our 2024 marketing plans, it is important to recognize the ever-evolving digital realm. In this era of constant connectivity and technological innovation, staying ahead of the curve is a necessity and will allow your business to be top of mind for customers and consumers. From the continued infusion of artificial intelligence to the potential fall of X and the rise of LinkedIn, let’s explore six digital trends for you to consider as you develop your 2024 digital marketing strategy.

Integration of AI

In 2024, we can expect the continued integration of Artificial Intelligence (AI) in the digital space, especially social media platforms. AI tools and data collected on social channels will support further algorithm tailoring – creating upgraded and personalized user experiences.

As it relates to digital advertising, Meta (Facebook, Instagram and Threads) specifically, AI tools will help advertisers define an ideal target audience, enhance ad placement options and even suggest ad copy that will perform best based on previous ad performance.

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